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General Mills, Inc. v. Filmtel Int'l Corp.

Appellate Division of the Supreme Court of New York, First Department
Jul 1, 1993
195 A.D.2d 251 (N.Y. App. Div. 1993)

Opinion

July 1, 1993

Appeal from the Supreme Court, New York County (Irma Vidal Santaella, J.).


By way of a letter agreement and a series of amendments executed in 1959 and 1960, the parties agreed that plaintiff would have exclusive rights to exhibit "on television and in theaters without limitation" a copyrighted series known as "Rocky and His Friends", based on characters created by cartoonist Jay Ward (see, General Mills v. Filmtel Intl. Corp., 178 A.D.2d 296). The nature of the ownership right granted is defined in the initial agreement as "an exclusive right in perpetuity to all exhibition rights (television and theatrical)".

In 1990, plaintiff attempted to exercise the right to exhibit the cartoons on cable television and to market them in retail-distributed compilations for use with home videocassette players. As a result of defendants' opposition, plaintiff asserts that it lost, inter alia, a multi-million-dollar deal with a cable-only network. Plaintiff thereafter commenced this action seeking declaratory relief and monetary damages.

Upon this appeal, defendants argue that "cablevision" (their term for cable television) and home video differ substantially from television as media. Plaintiff, however, contends that both over-air broadcasting and cable distribution constitute "television" in that the consumer uses a television receiver to watch programming in both instances. Supreme Court determined that the use of the language "without limitation" is sufficiently expansive to grant plaintiff rights with respect to cable television, but does not extend to distribution by means of videocassettes.

We agree with Supreme Court that the license granted to plaintiff does not extend to videocassettes or videodiscs for home use because these media comprise "an entirely different device involving an entirely different concept and technology from that involved in a television broadcast" (Tele-Pac, Inc. v Grainger, 168 A.D.2d 11, 16, lv dismissed 79 N.Y.2d 822). However, it is not clear that by the grant of an exclusive right to exhibit the cartoons "on television * * * without limitation" the parties' agreement contemplates a transmission medium which, although in existence at the time it was executed, had not yet been commercially exploited as a system for the mass distribution of paid television programming.

During the 1950's and 1960's, cable television served a different purpose from that which it serves today. As one report stated, there "are certain areas in the United States * * * where the terrain is such that television reception is either poor or impossible because of natural barriers * * * Certain enterprising groups in these areas * * * arranged for antennas to receive broadcast television programs at a point where reception is good and to transmit the programs to the communities where such good reception is desired * * * From the antenna point of reception to the home where the family television receiver is located, there is usually a `closed circuit' connection" (Kupferman, Rights In New Media, 19 Law Contemp Probs 172, 179-180 [1954]).

This case turns on the scope which the parties accorded to the term "television" in the letter agreement and its successive amendments drafted in 1959 and 1960. The collective agreement must be regarded as ambiguous in this regard and resort must be had to extrinsic evidence to ascertain the intent of the parties. Thus, a question of fact is presented with respect to the construction of the right granted, and summary judgment is inappropriate (Hartford Acc. Indem. Co. v. Wesolowski, 33 N.Y.2d 169, 172).

We have considered the remaining arguments on the cross-appeals and find them to be without merit.

Concur — Murphy, P.J., Milonas, Ross and Rubin, JJ.


Summaries of

General Mills, Inc. v. Filmtel Int'l Corp.

Appellate Division of the Supreme Court of New York, First Department
Jul 1, 1993
195 A.D.2d 251 (N.Y. App. Div. 1993)
Case details for

General Mills, Inc. v. Filmtel Int'l Corp.

Case Details

Full title:GENERAL MILLS, INC., Respondent-Appellant, v. FILMTEL INTERNATIONAL…

Court:Appellate Division of the Supreme Court of New York, First Department

Date published: Jul 1, 1993

Citations

195 A.D.2d 251 (N.Y. App. Div. 1993)
599 N.Y.S.2d 820

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